CONVENIENCE IS THE KEY
Convenience has massively overtaken price savings as a motivation for shopping online, according to GartnerG2 research, with 81% of online consumers saying they value convenience vs. 33% valuing price savings. More than ever before, if your site isn't clear and easy to use people will leave.
Site metrics can tell you where people were when they abandoned your site, but not why. Web Mystery Shoppers ™ answers that key question, using real people, just like your target customers, who are paid for their time (so you get lots of detail), and who work from their own computers (so you get realistic tests and can uncover systems-related problems). We use enough testers that you’ll find out where your priorities should be for changes. Research Goals
• SITE TESTING:
To reveal which aspects of your site are deterring potential customers and set priorities for improvement.
• CUSTOMER SERVICE TESTING:
To hear from customers, not supervisors, how well your customer service options are working.
• COMPETITOR TESTING:
To uncover the features that customers like better at competitors' sites; ideas that you could improve or borrow for yours.
• ONGOING TESTING:
To stay ahead of the game, ensuring that you are not slipping in customers' minds.